HBCUs
Institutional advancement, federal and foundation grants, workforce and STEM program funding, cybersecurity and digital-skills pipelines, program development and evaluation.
P-21 education · From kindergarten through college completion
Dr. Martha Liddell
Chief Marketing Strategist & Grants Specialist, Roberts Innovation Group
I help institutions that carry serious missions and thin margins find the money, build the structure, and run the programs that make the mission work. HBCUs. Public and private K-12 schools. Churches and faith-based organizations. Three decades inside public education as a teacher, principal, director and senior administrator — and more than a decade outside it as the person institutions call when the plan needs funding and the funding needs a plan.
Who I work with
K-12 — public and private
District and school-level grants, charter school development, accreditation and compliance, strategic planning, new program and school launch.
Churches & faith-based organizations
Community-program funding, ministry and nonprofit development, board and capacity building, budget strategy, post-award compliance.
After-school & summer programs
21st CCLC and state funding, CACFP meal reimbursement, childcare services, program design, licensing and compliance, community development.
How the work gets delivered
Three practices, one bench. Most consultants stop at the proposal. I can fund the program and then build the capacity to run it.
Roberts Innovation Group
Grants, marketing strategy, and technology programming — cybersecurity, digital literacy, STEM, and drone operations for HBCUs and underserved communities.
VRO Consulting LLC
Institutional strategy paired with full marketing execution — brand, web, content, and campaigns built in-house rather than outsourced.
Devoted2Education LLC
Leadership strategy and instructional practice — professional development, job-embedded coaching for teachers and principals, and charter school design. Founded and led by Dr. Liddell.
Tech Generation Learning Center
Direct service — the after-school and summer program I founded and direct in West Point, Mississippi, running since 2018. Where the strategy gets tested against real children, real meals, and real compliance.
The record
Ed.D. in Educational Leadership and AdministrationMississippi State University
30+ yearsin public education and administration
Millions securedfor schools, colleges, and community institutions
Programs operating acrossthe United States, the Caribbean, and Africa
Chief Marketing Strategist & Grants Specialist, Roberts Innovation Group · Co-Founder, VRO Consulting LLC · Chief Executive Officer & Founder, Devoted2Education LLC · Executive Director & Founder, Tech Generation Learning Center
Start here
Tell me what you're trying to fund and what's in the way. Most first conversations take twenty minutes and end with a clear answer about whether a grant is the right instrument — including when it isn't.